Vertoz Advertising Limited is basically a programmatic advertising company. This is engaging and innovative advertising and monetization solutions which replace the traditional methods of media buying and selling of advertisement. Vertoz Advertising Limited’s proprietary technology, advanced capabilities and a programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. As they are listing their new issue in our Emerge exchange (the SME arm of NSE), I decided to dissect the Vertoz Advertising Limited IPO review through this post. Let us also discuss the issue date, issue price as well as look into the draft prospectus.
About Vertoz Advertising Limited IPO :
- IPO opens on – November 14, 2017
- IPO closes on – November 16, 2017
- Face value – Rs 10 Per Equity Share.
- Issue price – Rs 108 Per Equity Share .
- Issue type – Fixed Price Issue IPO.
- Retail Allocation – 50%
- Minimum lot – Nil.
- Minimum order quantity – Nil.
- Issue size – 1,584,000 Equity Shares of Rs 10 aggregating up to Rs 17.11 Cr .
- Listing exchange – NSE SME exchange.
- Draft prospectus – Download.
Objectives of the issue:
- Funding of working capital requirements of the Company.
- Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited.
- General Corporate Expenses.
- Issue Expenses.
About The Company –
- Vertoz Advertising Ltd is incorporated in 2012.
- This company has offices in US, UK and UAE through its subsidiaries.
- Vertoz Advertising Ltd has proprietary technology, advanced capabilities and programmatic platform (Ingenious Plex) is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers.
- This company generate revenue from advertisers and publishers who use our solution for the purchase and sale of advertising inventory respectively.
- This company has 115 employees.
- The intelligent data-driven low latency system has transformed the complicated process of buying and selling digital advertising into a seamless automated process that optimizes results for both advertisers and publishers.
- The advertisers of the company can run advertisement on publisher webpages across multiple devices like desktop, mobile and tablets.
Promoter of the company :
Hirenkumar Shah and Ashish Shah are the promoters of the company.
Vertoz Advertising Limited IPO Review: The financial data can not post any major idea about the business condition of the company, though we have seen an increase in the profitability in FY 2017 and the company has managed to maintain the profitability year till date. However, in today’s modern age when the Digital India is the vision, programmatic advertising can be a lucrative business model. Hence our Vertoz Advertising Limited IPO review suggests that cash-rich and long term investors can think to apply in this issue.
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