ZERODHA is one of the largest discount broker operating in India which started 2009 by Mr. Nithin Kamath. The goal of Zerodha is breaking all barriers that traders u0026amp; investors face in India in the terms of cost, support and technology. It’s a financial services company in India and offers zero brokerage equity investments for retailers as well as institutional broking, equity stock, futures and options, currencies u0026amp; commodities trading and also mutual funds.
Zerodha is known for its discount pricing model and innovative use of technology. It is headquartered in Bangalore. It has a physical presence in all major Indian cities. It is contributed up to 5% of retail trading volume on Indian stock exchange. This company claims to be “India’s first brokerage” having debuted the “discount broking” model in India that is popular in developed markets. The model exempts customers from any broking charges on any trade and transactions.
In 2015, they became the first Indian stock broker to offer brokerage and commission fees equity investments. Now the company has a clientele of more than 3,50,000 customers and their average daily turnover is Rs. 10000 – 12000 crores in the equities markets and Rs. 1000 crores in the commodities markets. It has won the “Economic Times Startup Awards 2016” in the “Bootstrap Champ” category.
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Mr. Nithin Kamath, who is the founder and CEO of the company, has won the 2013 Confederation of Indian Industry Emerging Entrepreneur Award for launching and promoting the discount broking model in India. In early 2017, Zerodha launched “The Rupee tales” a box set of five illustrated financial literacy books for children. One of the product is Zerodha Kite platform, which is web-based HTML5 trading platform development by Zerodha, in 2015. The company has also launched a service API Kite Connect that enables clients to develop and deploy stock trading logics fast without the complexity of high-end technology and operational and regulatory stock broking infrastructure. Zerodha has also launched “Coin”, it’s direct mutual fund platform, in 2017. Coin helps clients to invest into Mutual Funds in a commission free direct way.