Affle India IPO Review, Date, Price, DRHP, GMP

Affle India IPO Review

Affle India Limited is a mobile marketing firm offering Consumer and Enterprise Platforms. The article is about Affle India IPO Review, issue details, company summary, financial details, etc. We will try to find if investing in this issue can be fruitful for our readers in the long term.

Affle India IPO Issue Details:

  • IPO Opens on – Jul 29, 2019
  • IPO Closes on – Jul 31, 2019
  • Face Value – Rs.10 Per Equity Share.
  • Issue Price – Rs 740 – Rs 745 Per Equity Share
  • Fresh Issue – [ 1,216,200 Eq .] Equity Shares of Rs 10 (aggregating up to Rs 90.00 Cr).
  • Offer for Sale – 5,500,000 Equity Shares of Rs 10 (aggregating up to Rs [ 4,953,020.] Cr).
  • Market Lot – 20 Shares
  • Minimum Order Quantity – 20 Shares
  • Listing Exchange – BSE, NSE.
  • Draft Prospectus – Click Here

Objectives of the issue of the Company :

  • Firstly, funding the working capital requirements of Affle India Limited.
  • In addition, the general corporate purposes of this company.

About The Company –

  • Affle India Limited was incorporated in 2005
  • The platform of this company is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.
  • The advertising agencies of business to consumer (B2C) companies use the consumer platform across different industries of Affle India Limited.
  • The list of industries of this company includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
  • Affle India Limited uses user-intent indicators based on transactional data, marketing attribution, and behavioral signals.
  • This company mainly based on such information, the company predicts the likely interest of the user.
  • Affle India Limited keeps on updating the system based on data to improve consumer engagement and enable consumer actions.
  • This company runs the campaigns on a data intelligence basis to drive high volumes at an efficient price.

Location :

Affe India Limited
601-612, 6th Floor, Tower C
JMD Megapolis, Sohna Road
Sector 48, Gurgaon 122 018

Phone: +91 124 4992 914
Email: compliance@affle.com
Website: www.affle.com

The promoter of Affle India Limited :

  • Anuj Khanna Sohum, aged 40 years, is the individual Promoter, Chairman, Managing Director and Chief Executive Officer of this Company.
  • Affle Holdings.

The Board of Directors of this company :

  • Anuj Khanna Sohum, aged 40 years, is the individual Promoter, Chairman, Managing Director and Chief Executive Officer of this Company.
  • Anuj Kumar, aged 40 years, is the Director, Chief Revenue and Operating Officer of this Company.
  • Kapil Mohan Bhutani, aged 45 years, is a Director, Chief Financial and Operations Officer of this Company.
  • Charles Yong Jien Foong, aged 43 years, is a Director of this Company.
  • Mei Theng Leong, aged 41 years, is a Non-Executive Director of this Company.
  • Bijynath, aged 53 years, is a Non-Executive Independent Director of this Company.
  • Naresh Chand Gupta, aged 51 years, is a Non-Executive Independent Director of this Company.
  • Sudhir Jatia, aged 49 years, is a Non-Executive Independent Director of this Company.
  • Sumit Mamak Chadha, aged 53 years, is a Non-Executive Independent Director of this Company.
  • In addition, Vivek Narayan Gour, aged 55 years, is the Non-Executive Independent Director of this Company.

Competitive Strengths of Affle India Limited:

  • The main strength is Affle India Limited’s Leading position in India, which is a high growth market with substantial barriers to entry.
  • Proven international track record of this company.
  • Profitable, low-cost business model built on an asset-light, automated and scalable platform of Affle India Limited.
  • Approximately 1.18 billion consumer profiles with over 140 billion data points, giving us a deep data-driven understanding of consumer intent and behavior
  • Growth drove, global customer base
  • Addressing digital fraud and data safety issues that are prevalent in the industry
  • Experienced and dedicated Key Management Personnel, who are ably supported by our other employees

Business strategies of Affle India Limited :

  • Enhance their revenue from existing and new customers in India and acquire new consumer profiles beyond Tier 1 cities
  • Expand their international business through local business development efforts and through referrals from their existing customers.
  • Drive further penetration in their top customers and deliver more converted users for large e-commerce companies, such as Amazon.
  • Continue to invest in and develop their technological capabilities.
  • To continue to develop their award-winning fraudulent data detection and prevention platform.
  • Continue to selectively pursue acquisitions.
  • Above all, get new customers for their Consumer Platform business through their Enterprise Business Solutions.

Company Financials :

Affle India IPO Review :

The above chart contains the financial details of the company. Therefore, it states that the company is gradually moving upwards. Among the past five financial years, the company’s maximum gain was 88.31 lakhs in the year18. Now have a look at the company fundamental ratios, taken from DRHP (draft red herring prospectus).In FY18, the company’s basic and diluted EPS (earnings per share) was 3.64. The company has not given its PE (price to earnings ratio). Besides the above information, there are RoNW (return on net worth) and NAV/Share are 29.3% and 12.42 respectively. In conclusion, our analysis says Affle India IPO Review carries a NEUTRAL view. It is applicable for the long term period.

So, apart from this, on the particular issue opening date, one can re-check the NSE bid details to get confirmed. Apply this method only on the last day of the issue. You must also read our previous article if you want a step-by-step guide on how to apply in a new issue. Besides this Grey market premium is also another valid point to analyze an IPO. The current GMP for the issue is hovering at Rs. 140-150 per equity share. Hence, we need to wait till the issue price is announced before taking an investment decision in this IPO. However, we will update this post once the full data is available to find if any listing gains are possible.

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Author: Ankita Chakraborty

Ankita has done her Diploma Engineering in Computer Science & Technology. She is pursuing her degree in Engineering and also well experienced in the equity market and real estate related content writing. She is the one who has developed the technical indicators section of our site.

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